Blackberry XieGuoRui President from China mobile intelligent terminal area, talk about with the development of science and technology to produce new cultural phenomenon-" as technology development of generations of people, the distance between each other is close to "; Huayi medium inc. Chairman and chief executive officer WangZhongJun from film and television Angle, think of China's garment industry development, the model is very important external strength- "China to really can a few, or a dozen high income model of words, for this industry will be more clever pull"; Deputy NHL Jerseys chief editor sina.com woman would smell into introduced in cultural development, the bo brand shaping role--the "little bo is actually a kind of life the product"; Weekend YeXiaoWei lifestyle to the director of the pictorial all the big foreign luxury brand analysis of ascension cultural factors-" contemporary art and fashion has no clear boundaries ".
New technology revolution brings the new mode of transmission, cultural elements to promote the brand new ways,baseball hats new way more and more attention by people, but the traditional way still nots allow to ignore.
The central television advertising business management, deputy director of the center HeHaiMing combining work experience, this paper introduces each big clothing brand experience, and to extract the brand success of the cultural factors-" BoSiDeng in CCTV 10 years lock the weather forecast, it shows that the brand communication is holding on; the eu focus jacket 30 years, nine years lock live the boxing champion, show that the brand spread win in focus; sea billows of the house of the chest of man, put forward position a year around two times, and not many times, and lock the dialogue of high-end financial column, which show that the brand spread wins in subdivision; and LV, advertising CCTV2, this is selected at culture level and purchasing power, the stronger a crowd, promos is also have a choice, this shows that rich in culture brand communication."
But, how culture reaching to the heart of the people?
Beijing underwear, general manager of ZhangRongMing love in the final summary said, culture is the development of human civilization created in the history of the precious spiritual wealth, it always bear rich the responsibility of the human mind, it are valued for condensed the different ages, the different nationality's wisdom and aesthetic ability, and the relentless pursuit of beauty, it is the value of the later generations to let his mind to find the final home to return to, the real culture is not a heart of respect, whether they be literature, art or accomplishment, and even dress, clothing in the world in the form of before. Therefore, to look for reaching to the heart of the culture of the people, in traditional Chinese culture to dig deeper into areas.
< p align = "left" > in the brand culture, ZhangRongMing think, leave enterprise culture brand culture is NFL Jerseys one-sided to talk, the brand culture can't from enterprise culture exist; In addition, the enterprise should be responsible for culture, brand publicity for today's reality can be, but can't make fun of moral; Finally, he thought, the role of brand culture with five keywords to summarize, namely: recognition, close and yearning, follow, loyalty.
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