"The diversified development is the enterprise expansion of development path, but according to the actual situation of enterprise, step by step, classified treatment." To this, the industry is particularly pointed out that--
"Diversity" is now China's entrepreneurs are popular in one of the words, almost all outstanding Chinese enterprise are all more or less on diversification efforts, almost all outstanding enterprise crisis and decay are the multiplication expansion strategy with the company about. This also is the so-called "become also diversified, defeat and diversity". The appearance of the phenomenon, not surprisingly, do the purpose of the NHL Jerseys enterprise is just bigger and stronger, and way out of only two: either professional, or diversity.
The pluralism and traditional industries complementary
"Nowadays, the appreciation of the renminbi, rising prices of raw materials, labor cost and improve intense market competition and other factors, the enterprise overwhelmed." A foreign trade company WangZong told reporters, adversity leads to prosperity, facing the current predicament, the stone lion shoes clothes enterprise must actively explore for a way, a diversified development.
In the stone lion shoes clothes enterprise, shishi f put shoe industry limited company is a trip a road to success. As is known to all, f and shoe industry limited company in the production of "wood LinSen" brand leather high-grade recreational shoe is known, has a modern standard factory building, employees, thousands of people. In the development road, they clairvoyance, try first first, after three years planning, last year, the island shoes and wood LinSen shoes power-and-power union, $50 million into stone LinSen outdoor brand wood was limited company, started the race for outdoor products market.
At the same time, cheung China as the leading group also with bleaching and diversified development, realizes from "weaving, dyeing, clothing, trade" industry "one-stop" of steady development, the enterprise value of tax, has been increasing, and have achieved good economic and social benefits, the enterprise development Discount sunglasses situation gratifying, and the brand effect obvious, economic operation quality in strengthening the management is realized in a qualitative leap.
The integration of resources, open up new market
"Business model diversity" currently almost for many enterprises to common pursuit of the goal. These cultish management multiplication, to all fields tentacles extended enterprise what will eventually succeed, it also mixed in. But, their diversified way is relatively successful, not only open up a new market, and also very good to integrate the resources, make the development of the enterprise space gets great development.
Not long ago, the stone lion of another in the production of leisure shoes primarily brand shoe enterprise, also plans to spend $50 million this year big push in NFL hats clothing market, develop cowboy clothing series products, and directly with jeans garment sector competition in products. From this enterprise has just finished a meeting of the order of feedback shows that the new into the enterprise has obtained clothing field a batch of the order value does not poor.
In the interview, the city of oversees comrade tells a reporter, the enterprise in the diversified development on the way to the expansion, absolutely can't blindly following, must be sized up the situation, climb up a distant view, to effectively integrate existing resources, to emerging markets as the goal, and actively explore new market, party a is the best policy.
Diversified development business can't throw
Enterprise go "diversity" way, must have their own reasons, are summed up and nothing but is diversified business risk can be resolved. Enterprise is a pursuit of benefit maximization, risk minimization of the main body, diversified risks this understandable, is the so-called "Oriental not bright western light".
China's textile information center, deputy director of the FuGuangWei in accept our reporter interviews that, an enterprise in different phases of development needs to constantly changes, to correctly handle the relationship between professional LED Lamps and pluralism, no foundation and the strength of the enterprise to make diversification will certainly fail. Make diversification to find oneself acquaint with of the industry, or the industrial chain of extension, such diversity easier to control.
To this, the enterprise in the city held shortly before the commendation meeting stressed that diversification development enterprise expansion is a sure way of development; however, diversification, professional each have each in the space, the key is how to grasp the problem of entrepreneurs. First, the enterprise to control risk, control its main business, do better and stronger its main business, and based on diversity. Second, for small and medium-sized enterprises and the growing enterprise, to make full use the advantages of the enterprise itself, will be limited resources heavily focused on the good at professional fields, with advanced technical preempted industry peak, superior products to enlarge the share of market, oneself of the enterprise specialization and fine do best and stronger, the struggle is the industry bibcock; Regarding the scale enterprise, the leading enterprises, to secure the premise of main industry development, and to pay attention to the high-end climb to industry chain, to research and design and sales service extension ends, and actively participate in the development and some areas of closely related industry. At the same time, can focus on the development of some high added value high technical content, high and new technology industries and emerging industry project.
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