In 2010 China home textile market situation is good

2009 year-end, in all kinds of positive factor helped, China's home textile enterprise performance very grab an eye, many home textile industry cluster sales increase of 15%. In Frankfurt home textile, the China's home textile enterprise represents more than. Domestic and international home textile industry of good performance, let the personage inside course of home textile market of 2010 generally optimistic about the whole situation.

Of course, this is just a kind of expected. In order to reflect the objective China home textile Wholesale MLB Jerseys industry operates, reporters here just for interviews with the China galaxy securities institute textile industry analysts and the Chinese academy of social sciences industry economic research experts, got a line of data.

Home textile consumption per capita is quite low

China galaxy securities institute textile industry analyst Mary pointed out that in developed countries, household textiles and clothing consumption with textiles, industrial textiles "three points in the world", in the United States and Japan, household textiles rates as high as 40%, more than clothing became the first big textile market, Britain, France and other countries of the consumption is keep between 35% ~ 38%. And in China, home textile consumption per capita than the global average low 27%, no matter whether the per capita consumption in textiles or proportion of total consumption significantly lower. She thinks that future China home textile consumption ratio can close to developed countries, mainly rely on our residents income in the ascension process, consumption idea of slow change.

In recent years, with the improvement of living standards, the improvement of the living conditions, and America and the influence of the household culture, China's household textiles from the start LED Lights of the traditional from the cold function gradually extending to decorate beautification function, to be family soft adornment important component. At the same time, Chinese urban family equipment goods and services spending also as consumers of the quality of life of the pursuit of growth and gradually improve.

From 2006 to 2008, China's home textile industry leading brand "luo lai", "fu Anna" income compound annual growth rate were 27.8%, 27.45%, net profit compound annual growth rate were 49.7% and 39.5%. This shows that home textile industry of a brand sales focus on high-end consumer groups still, target in pay attention to improve the environment that occupy the home of consumers, but is yet to be activated, the huge potential of the rural market is not a brand enterprise sales center of gravity.

2010 years of three major consumer driving force

Home textile industry and the development of real estate industry closely. From 2005 to 2008, the national commodity house sales area were 5.58, 6.06, 7.62 and 621 million square meters, an annual rate were 45.87%, 8.71%, 25.67% and 18.51%. On this basis, the brand home textile enterprise in 2006, 2007 and ushered in the big development period, by the 2008 real estate sales of influence, in the first half of 2009 home textile constructions sales slipped a bit, overall revenue growth came mainly from denotative expansion.

Since 2009, the domestic home sales data back up obvious, on home textile also constituted the good pull function. Considering the time for delivery of houses, home textile kind of consumption there about 3 months above lag, 2009 real estate sales of hot situation for the 2010 will bring huge gains.

Statistical data show that in 2007, China's 20 to 24 years old population 6.61% of the proportion of the total population, from 25 to 29 population 6.46% of the proportion of the total population. 80 s of baby boomers get married in the rush hour, especially since 2006, marry number rise significantly, and each year about 10 million couples marriage. Combined with the age distribution, experts expect the scale can MLB hats persist for years. Assume that every couple of home textile products in spend $1000, that will bring 10 billion dollars a year in sales.

In addition, the prosperity of the tourism industry and also promoted the development of home textile industry. With residents income level of ascension and the change of consumption idea, traveling in the people. At the same time, the rapid growth in the number of hotel, directly helped home textile products increased sales.

To sum up, with the improvement of income level, consumer focus from the dress quality gradually extending to pay attention to domestic act the role ofing of beautiful, comfortable, and considering the housing conditions improve, marriageable population increase, tourism and prosperity in the coming 5 ~ 10 years home textile market will remain in the fast development.

Due to the increasing of the uncertainty of the international environment and changeable, home textile enterprise business risk increase, and energy saving and emission reduction, and a low carbon economy and the implementation of the home textile enterprise costs also increased sharply. This requires enterprise in adjusting the economic structure and investment in science and technology, research and development of new products more effort. In 2010, home textile economy will usher in sales is reverting to a good year, but this recovery process must be gradual, not "great leap forward".
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