Oil prices disaster and sports shoes industry report expected to rise 5% to 10%

After the lunar New Year festival, Shanghai natural rubber futures to 43480 yuan/ton high open, and it had the natural rubber in the spot market is a reference quote: yunnan mark a price 42000 yuan/tons. This is not the only the main raw material shoes meet rising. Previously, this newspaper has repeatedly reported NBA Jerseys cotton prices driving dress retail price of ascension, even if exceed 30000 yuan/ton mark, MianJia still no signs of oil. Plus many factors influence by global, another important raw materials oil prices are soaring, and shoemaking continues to pressure will be passed on to the retail end.

As many of China's sports goods brand of suppliers, Thai and the shares in 2010 annual business letters, said that the influence of raw material price by, the company raised the sole and related products sales price. At the same time, some brand enterprise also to "price" in the annual report expected by common in more than 5%.

Main material prices soaring

XinMao years beginning, the pearl river delta industries as a universal human resources nervous already, and traditional industry leader will face in addition to "pay rise" and "please difficult people" outside, still have three main raw materials, rubber and cotton oil price rise of the problem.

Due to the unrest in north Africa, oil price fluctuations recently has not stopped, and is still failed to see any methods to solve the problems. Besides oil, natural rubber price was to reach record levels, every tons of more than 40000 yuan. A year ago, the number is just in the 25000 yuan/ton or so. The nl securities and investment in a report made prediction, "this year natural rubber prices sunglasses shop will continue to rise."

Another problem with the cost of let shoes from cotton prices. Recently, the domestic level 328 cotton spot after the Spring Festival, by the U.S. MianJia rise and other factors, has been on the price of 30000 yuan/ton. February 25, the price for 30278 yuan/ton. Up the end of the high rising again more than 10%.

Shoemaking prices linkage

Price rise of the raw materials for home sneakers enterprises to feel the pressure, but more direct impact or first landed in its upstream suppliers body. As a merchant, special steps, 361 degrees, the star of the supplier's g products, Thai and shares released on February 17, 2010 annual performance show in the letters, "by the influence of the prices of raw materials, the company improve the sole and related products sales prices."

The wool is the sheep, already have issued earnings or order exhibition data, 361 ° anta such enterprise also to one mentioned in the text, the "improve footwear products sales price".

Anta announced on February 21, earnings last year, show that anta footwear products and clothing products average selling price increased 4% and 8.8% respectively, management says, production costs will continue to rise, in order to cope with inflation, this year his products will increase, but the average rate of about 10%.

361 ° earnings also say, "the staff costs and the pressure of the rising raw material, the second half of last year the shoes of the average selling price increased about 5.5% this year, the average selling price of also rise." As the biggest NBA hats customer's shares, one of the other major domestic sports brand, a step in the third quarter 2011 order meeting has said "footwear price rise no more than 10%."

Balance situation highlights

The whole shoe industry chain with rising raw material factors such as the condition of the jacked up their prices, make the price pressure was apportioned to head the retail consumers. But this is just to buy brand products for consumers.

"Most of the footwear manufacturer not scale or brand to support to raise prices, this year's day common difficult." Guangzhou a footwear professional market the chief SMW reporters, according to his understanding, because of the price hike in raw materials, manufacturer and he got less than work after the New Year, many simply shut or a career change.

To this, the clothing industry independent analysts LiaoJieRong explanation says, raise prices is not every one of the enterprise can active "control" link. "Large sports clothing enterprises to raise prices at the same time, need a lot of marketing input to maintain brand awareness, and increase the degree of consumer prices to ease off." She said many brand is not have increases the strength.

Compared with the brand, material suppliers and generation of industry and commerce day look more difficult. The above professional market principals mentioned closed or turned in the enterprise, there are many in this two word from shoes "process". LiaoJieRong think,Audio Video Cables similar shares this kind of shoes material suppliers establish links, and the scale will be the key to whether "prices". "Raw material prices, do not have bargaining power can't raise prices, but don't let the production line and empty, this factory can do only one thing kui one." She expected, because of the short term raw material prices are still rising in the channel, a new round of shoes industry reshuffle already unavoidable.